Digital Advertising is the process of posting promotional materials through online platforms such as social media, search engines, websites and any other digitally accessible program.
Consumers spend most of their time online, so it helps you take your business directly to where your target audience is. Here are some statistics you should know:
According to Google itself, 3.5 billion searches are made per day by users.
92% of these users choose businesses in the first SERP.
The volume of searches on Google is increasing by about 10% every year.
34% of local searches with the keyword "near me" result in users visiting the actual store.
Digital Ads works by using internet-based advertising software to research, manage, monitor, analyze and improve online advertising campaigns. Social media advertising isn't just about posting quick ads on Twitter, Facebook or Google.
Undoubtedly, the importance of search engine optimization and search engine marketing in digital marketing is very great. When done effectively, digital marketing integrates seamlessly into your target audience's user experience and drives them to your site and business. It does this in a natural and non-intrusive way.
SEO and SEM
Individually, search engine optimization and search engine marketing undoubtedly produce valuable results. These strategies are often presented as two separate but effective options, and business owners must decide which will be more valuable for their particular market and location.
Search engine optimization produces critical organic results designed for a successful longevity, but does work in the long run, it requires patience.
Search engine marketing generates a fast turnaround, but turning those quick sales into loyal customers requires a solid optimized foundation.
Google Ads (Formerly Google AdWords) is Google's advertising solution and program for businesses to advertise on many of their products and the wider search network.
Advertising on Google has become essential for many businesses to stay competitive, rather than simply as a way to increase revenue and reach.
The biggest benefit of Google Ads is that it works faster than search engine optimization. Search engine optimization and Google Ads are search engine marketing strategies to generate more traffic and leads.
However, a well-optimized Ads campaign can run much faster for a business to rank first in search.
Creating Digital Ads
It can be personalized to maximize relevance to your target customer. This maximizes conversion rates. Because it's digital, you can track every step your customer takes regarding your ad.
This allows you to achieve a return on investment that is not possible in other ways. Let us design and manage your ads, set you apart from your competitors and take your brand to the next level.